By Eleven was founded in July 2020. The meaning of Eleven symbolizes the collaboration of two creative individuals (1+1) Farzana Zaman and Ashley Carpenter. Both ladies have been in the fashion and beauty industry for over a decade now. With a keen eye to detail, and passion for fashion, these ladies deliver the ultimate shopping experience, where every customer can feel their best and express their personal style through the hand selected collections. It is our mission to deliver high quality at an affordable price and a variety of assortments to suite every lifestyle or occasion for all our clients.